Instructions
How To Start With Media PR Success
When you first go to the Media PR Success home page, you'll see the Signup button. You would enter your email address and password. You’ll get an email in which will be a link to continue the signup process.You need to do this because we have to associate each list and mailing campaign with a user. And we cannot do this until we know who you are. Suggestion: add contact@mediaprsuccess.com to your whitelist in your email program to make sure you’ll get the registration email.
Once you've signed up, you'll be able to login with the email address and password. Once logged in, you'll be at your "Profile page" where you'll find all the functions needed to use Media PR Success
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How To Use Media PR Success
First of all, it’s helpful to understand what you want to accomplish. The idea is to find more contacts (i.e., media shows) and email them. (OR contact them through a page on their website.) Media PR Success makes that process quick and easy.
Once you have logged in as a properly signed up member, you can start finding media shows and adding them to lists. When you login you'll come to your Profile page. To start finding media shows, either use the Search For Shows dialog. OR on any page, you can click the Search button at the top.
Working With Lists
You’ll work with lists by creating (as many as you like) and then you can search (easily) through all shows to add shows to your list(s). Let’s look at an example.
Let’s create a list called Prospects. First you need to login by using the Login button at the top. Once you’ve entered your Username and Password, you’ll come to your Profile page – which you can consider a "dashboard" if you like. Press the Manage Your Lists button. And then Add a List. All you’re doing here is making a list by giving it a name. Then press the Go Back button to return to your Profile.
Now you have a list. Let’s find and add media shows to your new list. Note that on your Profile page (and other pages throughout the site) you see a section labeled: Search For Shows. You can either use the drop-down box to select a category of shows. Or type in a keyword for shows you’d like to find. Once you’ve done that, you’ll see a page that lists the shows. Here’s an example:
On each line, you see the name of the show, the show host and category. On the right is a button you can use to select which list you want to add the show to. If you’ve already added the show to a list, or more than one list, the names of such lists will appear below the button.
How can you know if a show is one that you want? Put your mouse on top of the show name, and will see the description of the show. Like this:
But that’s only the description. Suppose you want to see the complete details of the show? Just click on the name of the show. And you see a page that looks similar to this:
The above image only shows a few of the fields. There’s lots more. (And there’s even a field for you to leave comments about the show -- that only you can ever see.)
Thus, the complete process for accumulating shows you’d like to contact is to search, review and add to a list.
Quickly Adding Shows to a List
Here’s how to make the "search and add to a list" process even faster: in your Profile (which you can access at any time by clicking on the red Profile button) is your Preferences button. Click that and look at the section that says:
See what that means? You can change the button that appears when searching show to be this:
You won’t have to select from a drop-down box. One click will add your show to the list you set in the Preferences.
And then you search for more shows and add more shows until you have all the shows you want.
Reviewing Lists
How do you review the list(s)? Go back to My Profile
and use the Manage Your Lists button to select which list you’d like to
view.
Each line will appear like this:
In this example, the list has been previously mailed. At that time, it had 34 shows in the list. And it was emailed 1 time. What we want is to look at the View/Edit/Add Shows in List link. Click that and you’ll see all the shows you’ve added to your list. Here’s a part of a list:
As you can see, you can review the description of each show by putting your mouse on top of the show name. Or if you decide you don’t really want to use a show, you can delete it from the list.
Emailing Lists - Creating Emails
OK, we have a list. And we know how to search and make as many lists as we want. How do we use these lists to contact the show hosts?
Click on the My Profile button at the top of the page. And then click on the Promotions button. This is where we create "mailing campaigns". You see:
First is the button labeled Create and Manage Your Emails. Click it. What you see is a "control panel" of all your emails. At first, the list is empty. So all you can do is start things off by pressing the Add an Email button. Your page for adding emails looks like this:
You are creating emails to send to lists, i.e., the email address associated with each show in the list. Each email has a subject line and the text of the email. Also every email has a sender. You will see your own name and email address filled in.
Now you probably don’t want all emails to be a form email. You’d want to personalize the email with the show name and maybe the hosts name. You can do that. Note the personalization items on the right. Wherever you put [SHOWNAME] in your email or your subject line, that will get filled in with the show’s name before the email is sent. Similarly, you can use [Fname], [LNAME] and [DESCR]. Note that when you use an attachment, it does NOT send the file as an email attachment. Instead, you must use the [DOWNLOADLINK] tag which is filled in with the url of the file. When the recipient of the email is reading the email, a click on the url of the file will download the attachment.
When you have completed your email, press the Add Email button. This will bring you back to the control panel with your new email showing.
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Emailing Lists - Adding Buttons to Emails
(Optional): Note the button that says Response Button(s). This is a way to add buttons to your email body for the recipient to do various actions that you define. Press that button and you’ll see page that says:
Here is where we setup response buttons that can be added to any email. When the email recipient presses the response button, his response is logged so that the response can be viewed later (by you.) But the response can ALSO include an automatic email reply OR an automatic reply of a file (such as a PDF, Word DOC, or etc.)
If you want a response button to send an email or a file to the recipients when they click the button, you first press the Setup Automatic Responses button. There are 3 types of auto-responses:
Number 1 is an email that gets sent to the person who clicks on the button.
Number 2 is a file (such as a PDF) that gets sent to the person who clicks on the button.
Number 3 is an email that gets sent to YOU when the person clicks on the button.
Once you setup your auto-response(s), your Responses control panel will list all the different auto-responses that you have defined. These auto-responses can be used in ANY email you create. They are not limited to just one email.
To insert an automatic response button in your email, click Modify on any email already created. Or Add an Email. You’ll now see that the "personalization" section on the right now contains the auto-response buttons. For example, an [INFO] button.
Emailing Lists - Sending the Email
How to send the emails to a list? You go to the Profile page and click on the Promotions buton. On the Promotion page, use the Send Emails button. Click that to begin an emailing campaign.
Basically, all you need do give the campaign a name, and select a list and an email to send to the list. That’s pretty much it. Press the Review Email button.
This is an opportunity for you to review everything before the emails are sent. Note that you can do a test by checking the Testing checkbox. No email will be sent but you will see a page with (all) the emails shown to you. This is another way to verify that all is well, before sending.
When you’re all ready, press Send Email. The emails are sent.
Viewing Responses to your Emailing
Now comes the reason why MediaPRSuccess is so useful. We can examine the responses to your email sending in a variety of way. And if you like, you can send followup emails to 1) all you previously sent, 2) only those who have NOT opened the email or 3) only those who have opened the email.
You have sent a mailing campaign. Let’s go back to the Promotion page and use the button labeled View and Manage Sent Campaigns.
Here you can reviews the campaigns you have already sent. You'll be able to see your stats and who opened the emails and who clicked on buttons in the email. When you click the button, you’ll see a control panel that lists all the previously sent email campaigns, with the Date Sent and mailing stats.
The View Mailing link shows a few details about the mailing campaign and allows you to review the email sent, the list used and if any followups.
The View Stats link is probably the most important one for you. It show you how many (and who) opened the emails. It also shows you who clicked on the links and buttons in your email.
Note: The stats here are for your one mailing campaign. You can see the results for all your mailing campaigns at once, by going to the Promotions page and clicking the button labeled View Results For All Sent Campaigns. It’s the same data, but for ALL your campaigns on one page.
FollowUps
Followups are defined either before or after the emailing campaign is sent. Followup emails are not attached to any specific email campaign. They can be setup ahead of time, and when sending your emails you can choose which followups to use with your emailing campaign. All you need do is check off which ones to use with your campaign. If you click More Info, you’ll see a popup that contains the entire followup email for you to review.
If you have sent a mailing campaign and have NOT used a previously defined followup email, you can send one whenever you like, after the original email is sent.
When you are on the page from clicking the Promotions button, and then the View and Manage Sent Campaigns button, note that every campaign has a link: Followups. Click that on a campaign. Here you can send an Instant Followup.
This takes you to the same screen that was used in creating a followup email. The difference is that whatever you fill in here will get sent as soon as you press Add Follow Up Message. It’s a Instant Followup. Which is a way to send a followup immediately whenever you like.
When sending an email, note thefollowup emails section on the Review Email Sending page. All you need do is check off which ones to use with your campaign. If you click More Info, you’ll see a popup that contains the entire followup email for you to review.
